Challenge:
The task was to transform a basic DIY “site builder” website into a professional, business-oriented platform. An additional challenge involved integrating a third-party auction platform and configuring the site for regular updates and changes related to new auction events. Furthermore, we needed to develop and implement advertising campaigns to attract bidders to the site.
Solution:
The newly designed website features direct links to the auction site, allowing visitors to seamlessly transition from viewing gallery images of auction items to placing bids or signing up to participate. Our graphic design team produced engaging artwork and innovative designs for use across various advertising platforms, including Google and Facebook.
Outcome:
The new website led to several successful online and in-person auctions, increased site traffic, increased number of bidders per auction, and increased the final sale price of auction items.
