1. Content Marketing Content can take on many forms and as a digital marketer being able to create engaging content is key. After all, they do say “content is king”. Having the skills to create social media posts, content for websites, ads and other digital spaces is...

What is a logo? A logo is a symbol made up of text and images that represents a business. A good logo reflects what a company does and helps a consumer identify a brand. Logo design is very important and is all about creating the perfect visual brand for a company....

It might seem that branding is only about logos and colours but it’s a lot more than that. Your brand is in fact the entire identity of your business. Branding has always been an important part of business, but it may be more vital now than ever before. With social...

We know that there are many myths out there when it comes to digital marketing, so we’d like to clear the air on some of them. Myth #1: Digital marketing is only for big businesses. Digital marketing is accessible to both big and small/local businesses. Creating...

Did You Know? Google owns a little more than 92% of the global search engine market. There are 63,000 searches made every second on Google, this comes out to 5.6 billion searches per day. More than 90% of web pages receive zero organic traffic from Google and just...

What is Colour Theory? Colour theory is the science and psychology of colours. It explains how colours work together, how people perceive and connect with certain colours, and the type of message certain colours express. Have you ever thought about how colours can...

Before we dive into the benefits of web hosting services, as a proud Canadian business that is local to Grande Prairie, Alberta we’d like to wish everyone a Happy Canada Day. Have a fun and safe long weekend! Now, let’s back to the oh so important benefits of web...

What is SEO? SEO stands for “search engine optimization”, which refers to the process of enhancing your site to increase its visibility when someone uses a search engine to look for products or services related to your business. The better visibility your website has...

Are you updating your website or finally getting around to creating one for your business, but not where to start? There is A LOT of information out there, so we thought we’d simplify it for you. Here are a few tips and ideas we’d like to share with you.1. Homepage:...

Allows for Faster, Easier Communication Social media provides options to leave comments and direct messages, potential customers can get in touch with you easier than ever, and communication has become faster. In the fast-paced world of social media it is important to...