Examples of Short-term and Long-term Digital Marketing Goals

When Is a Short-Term Marketing Strategy Appropriate?

• PPC/AdWords– Effective PPC campaigns will drive targeted traffic to your website’s landing pages. These are usually highly qualified leads, they might not be ready to buy today, but they are close.
• Events– Trade shows, customer appreciation, and other types of events usually need a short-term strategy.
• Social Media– Some say social media in marketing needs both a long-term and short-term strategy.  Social media promotions and giveaways are part of short-term strategies.

Here are some short-term digital marketing strategies:

1. Pay-per-click (PPC) advertising
2. Social media advertising

When Is a Long-Term Marketing Strategy Appropriate?

• Branding– Digitally establishing your brand, is a long-term task and includes brand recognition, awareness, and reputation.
• Social Media -This refers to the big picture you’re trying to paint with your social media presence.
• SEO– This is a long term process, so a long-term strategy will be needed for increased search rankings or local SEO
• Content Marketing– Blogging and email marketing are aspects of content marketing that need to have a long-term strategy to truly see ROI.

Here are some long-term digital marketing strategies:

1. Web design
2. Content marketing
3. Search engine optimization (SEO)

Sources:

• https://www.diamond-group.co/blog/digital-marketing-strategies-short-term-vs-long-term
  
• https://www.webfx.com/blog/marketing/short-term-vs-long-term-digital-marketing-strategies/