Here are 5 key questions to ask when considering a logo redesign:
1. Has your business grown or changed?
Maybe you’ve recently added an entire line of brand-new products or you’ve expanded your headquarters or grown in terms of your staff size. If so, it may be time to consider changing your logo, too.
2. Do you have new competition?
Were you at the top of your game, the best in your industry and now, suddenly, you’ve got some major competition? This can leave you feeling intimidated and wanting to protect your turff. A logo redesign can help by showing your existing customers that you are up-to-date and ready to serve them well.
3. Are you speaking to a new audience?
Have you established a customer base that’s loyal and incredible, but you’re ready to speak to younger consumers as well? A logo redesign may be just what you’re in need of. If all goes well, your new logo can help you connect with a new audience and still maintain your loyal customers.
4. Have your brand’s values or mission changed?
As your business expands, it may naturally change. If you are finding that your company’s personality has changed from when you first began, your logo should reflect these changes.
5. Is your logo dated?
It’s a simple question, but a very important one. If your logo was designed in the 80s it may be time for change. Along with other aspects, the design is most likely not compatible with the technological devices that your logo will be displayed on.