Challenge:
To stay ahead of new competition in town. Upgrade the current website from a single-pager Yellowpages site to a professional, informative, welcoming website. Also needed, was to manage the digital footprint of the business across all the listings, maps, and review sites online.
Solution:
Create a website that caters to the expected sort of customer avatar that would be a user of this website. We made sure that the print was clear and high-contrast by testing with accessibility tools. We researched and wrote content to improve the SEO of the website and remain competitive in the search results. Accurate and up-to-date information is now accessible to potential patients searching online.
Information about the business across Bing, Google, Apple Maps, and Yelp was out of date and needed to be managed. Now the locations are accurate, images are updated, and hours of operation are synchronized.
Outcome:
