5 of the Most Valued Digital Marketing Skills

Sep 20, 2022 | Uncategorized

1. Content Marketing

Content can take on many forms and as a digital marketer being able to create engaging content is key. After all, they do say “content is king”. Having the skills to create social media posts, content for websites, ads and other digital spaces is key.

2. Search Engine Optimization (SEO)

SEO is an essential component of digital marketing because people perform trillions of searches every year, often these searches are related to information about products and services. Searches are usually the main source of digital traffic for brands, so the better visibility and ranking in search results that you have can give you the upper hand over your competition.

3. Social Media Marketing

As advertising takes up more space in the digital world, social media marketing is becoming a very important skill. Being able to present and market a brand or company takes strategy and creativity. This skill is definitely in demand.

4. Data Analytics

Brands are becoming more data-driven as more and more tools are easily accessible to track and measure online performance. It’s no longer about intuition, as these tools are allowing us to determine which strategies are effective and which are not.

5. Product Driven Marketing & User Experience

Product driven marketing and user experience is very important to understand so you know how to drive user acquisition and retention towards your products. Having engaging landing pages and understanding conversion-rate optimization will greatly help you as well.