We came across this informative article and wanted to share 10 facts everyone should know about the marketing industry.
1. Have you ever wondered how many unique mobile users there are in the world?Well, as of January 2021, there were 5.22 billion unique mobile phone users in the world (DataReportal, 2021). This makes up 66.6 percent of the total global population.
2. Did you know that it is projected that mobile ad spend in the US will hit $156.38 billion by 2023. (eMarketer, 2020)
3. Mobile devices account for 56 percent of the total number of organic searches in the US. (Statista, 2020)
4. Global digital marketing spend is expected to reach $389.29 billion in 2021. (Statista, 2020)
5. What percentage of marketing is digital? Digital marketing expenditure will make up 46 percent of the total global ad spend in 2021. (WebStrategies Inc, 2020)
6. Which digital platforms are marketers upping their spend on this year? More than 90 percent of marketers plan on investing more in video and mobile this year. (Marketing Charts, 2021)
7. Which digital ad formats will experience growth? Digital marketing expenditure will make up 46 percent of the total global ad spend in 2021. (WebStrategies Inc, 2020)
8. Digital marketing spend on TikTok in 2021. 44 percent of advertisers plan to increase their ad spend on TikTok in 2021. (WARC, 2021)
9. Revenue from Facebook ads revenue continues to grow Facebook’s ad revenue increased 22 percent in Q3 2020 to $21.2 billion. (Yahoo, 2020)
10. Online experiences begin with a search engine, and 68 percent of online experiences start with the use of a search engine. (BrightEdge, 2019)