Myth #1: Digital marketing is only for big businesses.
Digital marketing is accessible to both big and small/local businesses. Creating digital ads, whether they are Google ads, or social media ads allow you to target certain audiences and locations. It is beneficial for small businesses to use digital marketing to expand their reach. This isn’t just for big businesses.
Myth #2: Digital marketing doesn’t need to be a priority.
Digital marketing DOES need to be a priority and many businesses are quickly understanding this. There is a major shift happening where advertising and brand promoting is becoming/is a huge part of the digital world. You can still use traditional marketing methods but excluding digital marketing will be a huge loss to your business’s growth.
Myth #3: Having a website is enough to market my business.
Having a website is just one aspect of digital marketing. It is where you want to lead your audience but in order to get them there you need to use other methods such as social media and ads.
Myth #4: If I just put content out there, it’ll be enough.
Just like our last point about having a website, just putting content out there isn’t enough. Digital marketing must be looked at through a holistic lens, there are many parts that come together to make a business successful, and content is just one aspect of that.
Myth #5: If my competition isn’t doing digital marketing, I don’t have to do it either.
Your competition might not be using digital marketing, however that isn’t a good reason as to why you shouldn’t. Digital marketing goes beyond your competition, it allows you to grow your reach and also increase your customer base. In addition, it allows you to engage with your customers and also give you a platform to promote your brand.
Myth #6: There’s too broad of an audience online to market effectively.
We can definitely debunk this myth by letting you in on a secret, which really isn’t a secret. Did you know that you can target certain audiences and locations when using online marketing?
Myth #7: Email marketing isn’t effective anymore.
You may be overwhelmed by marketing emails that you might be receiving but the truth is that email marketing still works and is effective. There are ways in which you can maintain your email marketing audience and still be successful.
Myth #8: Personalization is unprofessional/creepy.
In the field of digital marketing where everyone can connect with one another easily, personalization isn’t unprofessional or creepy if done right. Actually, personalization is a great way to connect with engage your audience and potential customers/clients.