What is SEO?
SEO stands for “search engine optimization”, which refers to the process of enhancing your site to increase its visibility when someone uses a search engine to look for products or services related to your business. The better visibility your website has in the search results, the higher your chances of are of engaging and attracting possible and current customers to your business.
How does SEO work?
This is best explained using an analogy. Search engines, like Google for example, use bots to crawl websites on the web. These bots go from website to website, gathering information about these specific websites and organizing it in an index. This index is kind of like a massive library where a librarian (the bots) can pull out a book (web page) to help you locate exactly what you’re looking for.
After this, algorithms analyze the pages of the index, considering hundreds of ranking factors, to establish the order that these pages should appear in the search results. In this analogy, it is important to know that the librarian has read every book in the database and knows exactly which book to reference for specific questions.
In order to get higher organic search rankings, SEO experts have to do the work because you can’t pay search engines for higher search rankings.
Why is SEO important for marketing?
SEO is an essential component of digital marketing because people perform trillions of searches every year, often these searches are related to information about products and services. Searches are usually the main source of digital traffic for brands, so the better visibility and ranking in search results that you have can give you the upper hand over your competition.
SEO is what brings everything together in the digital marketing world. By understanding the needs of your website users, you can apply that information to your campaigns, your website, your social media accounts, and other digital marketing platforms that you are using.
We hope this information helps you gain a better understanding and appreciation for SEO in digital marketing. Reach out to us if you are looking to grow your digital presence.