In the spirit of Thanksgiving, we’d like to share how thankful we are for platforms like Google Business Profile which allow customers to find our clients, and which allow us to display important information about our clients’ business for the public to view. Are you familiar with GBP, even if you are we’re sure the information below will still be worth the read.
What is Google Business Profile?
On the right-hand side of search results, Google displays a local business listing called Google Business Profile to show specific business information. These listings appear when Google assumes that a searcher is looking for a particular business name. This convenient feature gives searchers access to important business information right away, without having to leave Google search. The section will provide access and links to important information about your business, such as a link to the website, business directions, hours of operation, and more.
In addition, Google Business Profile information is used to populate information in Google Maps. This is even more important as this is where you might attract NEW business. By ensuring that your business information is up to date, you stand a much better chance at showing up in the local search results.
The Benefits of Google Business Profile
The main benefit of Google Business Profile is to make it easier for customers to engage with your organization. The quicker it is for potential customers to find your business information (website, business hours, phone number, address), the easier it is for them to interact with you.
The Benefits of Your GBP Account
- Include up-to-date business hours
- Your business location, once verified, will be displayed on Google Maps
- Your business may show up for ‘non-branded’ local search queries
- Add unique, detailed business descriptions
- Upload business photos to showcase your business
- Upload videos that showcase your business
- Offer custom coupons for your customers
- Real-time updates can be added, such as timely specials and important announcements
- Other types of Posts can be added and featured
- Get incredibly important Google Reviews for your business