What is a logo?
A logo is a symbol made up of text and images that represents a business. A good logo reflects what a company does and helps a consumer identify a brand. Logo design is very important and is all about creating the perfect visual brand for a company. Although logos can vary, most logos usually consist of a symbol, brand name and a tagline.
A logo makes you stand out from the competition
Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business, you’ll want to research what your competitors’ look like so you can position yourself.
A logo identifies key information about your business
Along with establishing your business, a good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.
For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might use a specific color to communicate they are committed to being green/environmental. Or they might use a stylish font to highlight that they are luxurious.
A logo builds brand recognition
Logos also leave a visual impact that reminds your customers that you exist! In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in mind.
Brands like Nike or McDonalds, whose logos are well established that they can be instantly recognized with or without the name attached. It’s no surprise that logos are such a central part of brand identity.