One of the main goals in the marketing field is effectively reaching and engaging with your target audience. Digital marketing has made this easier to achieve, but do you know what makes for an effective digital ad?
Below are 6 reasons why digital marketing is relevant now than ever before:
Traditional advertisement methods can be very costly, however digital ads can be run on budgets of various calibers giving everyone a chance to advertise.
2. More Targeted Audience Reach
When you place an advertisement in a physical newspaper, on a billboard or during a time slot on a TV channel you don’t have much control over who gets to see your ad.
The benefit with digital marketing is that without any additional cost you can target individuals based on age, gender, income level, location, job title, interests and more.
3. Brand Awareness
In using traditional advertising to promote your brand or a new product or service, you are at the mercy of hoping your target audience is physically in a position to notice your efforts. Through digital marketing channels, you can potentially reach your audience anytime they check their smartphone or desktop. This is where Google Ads can be huge for your brand, after all, the main method to search for information when in buying mode is Google.
4. Lead Generation
Media buyers may be able to tell you exactly how many people saw your commercial, but how do you prove that the advertisement converted into a sale?
Digital ads allow you to attach contact information forms to the ads that you run. It tells you how many people engaged with the ad in the way you wanted them to; second, it enables you to add them to your email and phone lists; and third, it gives you the immediate opportunity to qualify the lead. And that immediate response is very important for converting a lead to a sale.
5. Customer Engagement and Retention
Technology gives business owners endless opportunities to engage with their customers, whether it’s through review management, social media posts or email newsletters. Through digital mediums, you can respond to a customer’s negative feedback in a public forum. In addition, by engaging with customers who have had a positive experience with your company, you can build a loyal community around your organization online.
6. Stay Connected with Your Customers
Traditional marketing is still effective for getting your message out there to people. But if you want to truly engage with your customers and know what messaging they respond to, nothing is more effective than digital marketing.